Bensimon is a family story. Conceived by two brothers, Serge and Yves Bensimon, the brand has passed on its values and DNA from generation to generation for more than 40 years: sharing, openness to the world, a colourful vision of life. Inspired by the travelling the wold, the brand combines fashion, decor and design in exciting concept stores.
Bensimon is the forerunner of concept stores in France – the first one was opened in 1989. With more 30 years of experience, the brand has built a unique know-how in the mastery of this format and is the only one to have developed a network of concept stores in various locations and environments.
Bensimon offers a wide range of products at different price points for every kind of customer. From affordable fashion accessories like their iconic tennis shoes and bags, to affordable luxury apparel and high-end design pieces, their range appeals to a broad range of customers.
THE TENNIS SHOES
Emblematic of the brand, the Bensimon tennis shoe represents an authentic, colourful way of life. Over the years it has become an iconic, essential fashion accessory, seducing celebrities including Jane Birkin, Charlotte Gainsbourg, Julia Roberts, Naomi Watts and Nathalie Portman to name a few.
Reinterpreted each year by designers such as Jean-Paul Gaultier, Agnès b., Inès de la Fressange and Corso Como, its Parisian casual chic style appeals in both summer and winter. Released in classic or limited editions, it appeals to all generations and this season is joined by its little sister, the ‘B79’ in an ethical and high sole version.
FASHION
If the Bensimon collections have seduced so many women for over 30 years, it is undoubtedly because they tell a sincere and authentic brand story.
The Bensimon wardrobe seduces customers with natural materials, timeless designs and unique colours based on exclusive prints that offer guaranteed style and durability.
ACCESSORIES
Bensimon creates lines of accessories that are both colourful and aesthetically appealing for travel lovers. With expertly chosen materials, their accessories combine functionality with lightness and comfort, creating both casual and chic accessories that suit any occasion.
HOME DESIGN & DECORATION
Bensimon has sourced design pieces and home decoration inspirations from around the world for more than 40 years. The brand has discovered numerous new design talents and is highly regarded for being on the cutting edge of modern design.
Bensimon has been developing its own line for 5 years: Maison Bensimon. Enriched each season with exclusive pieces, this range fits the brand’s DNA with elegance, design and colour, at an affordable price.
Serge & Yves Bensimon
1979
2017
Rudy Achache
€150,000 – €250,000
N/A
€80,000 – €150,000
*(approximately per store)
**(this is the minimum liquid cash you must have available in order to be qualified as a potential Bensimon franchise partner)
