{"id":10540,"date":"2025-06-15T18:04:23","date_gmt":"2025-06-15T16:04:23","guid":{"rendered":"https:\/\/www.franchise.biz\/?p=10540"},"modified":"2025-11-19T18:10:04","modified_gmt":"2025-11-19T17:10:04","slug":"boconcept-unveils-a-new-flagship-in-madrid","status":"publish","type":"post","link":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/","title":{"rendered":"BoConcept Unveils a New Flagship in Madrid"},"content":{"rendered":"<p data-start=\"48\" data-end=\"348\"><a href=\"https:\/\/www.franchise.biz\/boconcept-franchise\/\">BoConcept<\/a> continues its international expansion with the opening of a brand-new flagship store in Madrid, located in the iconic district devoted to design and architecture. Situated at Calle Vel\u00e1zquez 75, this 350 m\u00b2, two-floor space now stands among the brand\u2019s most prestigious showcases worldwide.<\/p>\n<p data-start=\"350\" data-end=\"504\">This opening is fully aligned with BoConcept\u2019s premium positioning strategy and further strengthens its presence in a particularly dynamic Spanish market.<\/p>\n<p data-start=\"506\" data-end=\"558\">\n<p data-start=\"506\" data-end=\"558\"><strong data-start=\"506\" data-end=\"558\">A Madrid Showcase that Embodies Danish Lifestyle<\/strong><\/p>\n<p data-start=\"560\" data-end=\"924\">The Vel\u00e1zquez flagship perfectly captures the essence of BoConcept: a subtle harmony of Danish design, iconic furniture pieces, carefully curated artworks, and refined interior staging.<br data-start=\"745\" data-end=\"748\" \/>The result is a fully immersive brand experience, where every area is crafted as a source of inspiration for customers, interior designers, and contemporary design enthusiasts.<\/p>\n<p data-start=\"926\" data-end=\"1238\">Madrid \u2014 and the Salamanca district in particular \u2014 is an ideal location for this new store. The area attracts a significant international clientele, benefits from strong purchasing power, and shows a marked appreciation for high-end design \u2014 three factors that perfectly support BoConcept\u2019s premium positioning.<\/p>\n<p data-start=\"1240\" data-end=\"1296\"><strong data-start=\"1240\" data-end=\"1296\">A Growth Strategy Backed by a Strong Franchise Model<\/strong><\/p>\n<p data-start=\"1298\" data-end=\"1575\">This new opening highlights the robustness of BoConcept\u2019s franchise model, now operating in more than 65 countries.<br data-start=\"1413\" data-end=\"1416\" \/>The Vel\u00e1zquez store reflects the network\u2019s ability to establish itself in strategic European capitals while preserving the brand\u2019s DNA and execution standards.<\/p>\n<p data-start=\"1577\" data-end=\"1899\">At <strong><span data-contrast=\"none\"><span class=\"EOP SCXW248353073 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><span class=\"TextRun SCXW246784303 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW246784303 BCX0\"><span class=\"TextRun BCX0 SCXW152086488\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW152086488\"><span style=\"color: #002a3c;\">FRANCHISE<\/span><span style=\"color: #e54326;\">BIZ<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong>, we are proud to support such an inspiring brand in its European development strategy. This successful launch once again demonstrates the strength of the partnership between BoConcept and its franchisees, who are able to operate large-scale stores while delivering a highly qualitative customer experience.<\/p>\n<p data-start=\"1901\" data-end=\"1924\">\n<p data-start=\"1901\" data-end=\"1924\"><strong data-start=\"1901\" data-end=\"1924\">Want to learn more?<\/strong><\/p>\n<p data-start=\"1926\" data-end=\"2122\" data-is-last-node=\"\" data-is-only-node=\"\">BoConcept is actively expanding across multiple European markets.<br data-start=\"1991\" data-end=\"1994\" \/>If you would like to discuss the brand\u2019s growth ambitions or explore available franchise opportunities, feel free to <a href=\"https:\/\/www.franchise.biz\/book-a-meeting-now-with-franchisebiz\/\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BoConcept continues its international expansion with the opening of a brand-new flagship store in Madrid, located in the iconic district devoted to design and architecture. Situated at Calle Vel\u00e1zquez 75, this 350 m\u00b2, two-floor space now stands among the brand\u2019s most prestigious showcases worldwide. This opening is fully aligned with BoConcept\u2019s premium positioning strategy and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-12","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BoConcept Unveils a New Flagship in Madrid - FranchiseBiz<\/title>\n<meta name=\"description\" content=\"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BoConcept Unveils a New Flagship in Madrid\" \/>\n<meta property=\"og:description\" content=\"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"FranchiseBiz\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-15T16:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T17:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1830\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laurent Perry-Spencer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BoConcept Unveils a New Flagship in Madrid\" \/>\n<meta name=\"twitter:description\" content=\"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\" \/>\n<meta name=\"twitter:creator\" content=\"@FBizOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@FBizOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurent Perry-Spencer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/\"},\"author\":{\"name\":\"Laurent Perry-Spencer\",\"@id\":\"https:\/\/www.franchise.biz\/de\/#\/schema\/person\/7af1a5b49c44251935552df31d3f39b1\"},\"headline\":\"BoConcept Unveils a New Flagship in Madrid\",\"datePublished\":\"2025-06-15T16:04:23+00:00\",\"dateModified\":\"2025-11-19T17:10:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/\",\"url\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/\",\"name\":\"BoConcept Unveils a New Flagship in Madrid - FranchiseBiz\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\",\"datePublished\":\"2025-06-15T16:04:23+00:00\",\"dateModified\":\"2025-11-19T17:10:04+00:00\",\"description\":\"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage\",\"url\":\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\",\"contentUrl\":\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\",\"width\":1830,\"height\":932,\"caption\":\"Franquicia BoConcept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.franchise.biz\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BoConcept Unveils a New Flagship in Madrid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.franchise.biz\/de\/#website\",\"url\":\"https:\/\/www.franchise.biz\/de\/\",\"name\":\"FranchiseBiz\",\"description\":\"Empowering Franchise Growth Globally\",\"publisher\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.franchise.biz\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.franchise.biz\/de\/#organization\",\"name\":\"FranchiseBiz\",\"url\":\"https:\/\/www.franchise.biz\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.franchise.biz\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2021\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2021\/05\/logo.png\",\"width\":1000,\"height\":1000,\"caption\":\"FranchiseBiz\"},\"image\":{\"@id\":\"https:\/\/www.franchise.biz\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/FBizOfficial\",\"https:\/\/www.linkedin.com\/company\/franchisebiz\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.franchise.biz\/de\/#\/schema\/person\/7af1a5b49c44251935552df31d3f39b1\",\"name\":\"Laurent Perry-Spencer\",\"description\":\"Founder &amp; CEO at FranchiseBiz\",\"url\":\"https:\/\/www.franchise.biz\/de\/author\/lape_franchisebiz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BoConcept Unveils a New Flagship in Madrid - FranchiseBiz","description":"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/","og_locale":"de_DE","og_type":"article","og_title":"BoConcept Unveils a New Flagship in Madrid","og_description":"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities","og_url":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/","og_site_name":"FranchiseBiz","article_published_time":"2025-06-15T16:04:23+00:00","article_modified_time":"2025-11-19T17:10:04+00:00","og_image":[{"width":1830,"height":932,"url":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png","type":"image\/png"}],"author":"Laurent Perry-Spencer","twitter_card":"summary_large_image","twitter_title":"BoConcept Unveils a New Flagship in Madrid","twitter_description":"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities","twitter_image":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png","twitter_creator":"@FBizOfficial","twitter_site":"@FBizOfficial","twitter_misc":{"Verfasst von":"Laurent Perry-Spencer","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#article","isPartOf":{"@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/"},"author":{"name":"Laurent Perry-Spencer","@id":"https:\/\/www.franchise.biz\/de\/#\/schema\/person\/7af1a5b49c44251935552df31d3f39b1"},"headline":"BoConcept Unveils a New Flagship in Madrid","datePublished":"2025-06-15T16:04:23+00:00","dateModified":"2025-11-19T17:10:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/"},"wordCount":307,"publisher":{"@id":"https:\/\/www.franchise.biz\/de\/#organization"},"image":{"@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage"},"thumbnailUrl":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png","articleSection":["News"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/","url":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/","name":"BoConcept Unveils a New Flagship in Madrid - FranchiseBiz","isPartOf":{"@id":"https:\/\/www.franchise.biz\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage"},"image":{"@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage"},"thumbnailUrl":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png","datePublished":"2025-06-15T16:04:23+00:00","dateModified":"2025-11-19T17:10:04+00:00","description":"BoConcept opens a new flagship in Madrid, strengthening its premium presence in Europe. Discover the brand\u2019s expansion and franchise opportunities.","breadcrumb":{"@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#primaryimage","url":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png","contentUrl":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png","width":1830,"height":932,"caption":"Franquicia BoConcept"},{"@type":"BreadcrumbList","@id":"https:\/\/www.franchise.biz\/de\/news\/boconcept-unveils-a-new-flagship-in-madrid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.franchise.biz\/de\/"},{"@type":"ListItem","position":2,"name":"BoConcept Unveils a New Flagship in Madrid"}]},{"@type":"WebSite","@id":"https:\/\/www.franchise.biz\/de\/#website","url":"https:\/\/www.franchise.biz\/de\/","name":"FranchiseBiz","description":"Empowering Franchise Growth Globally","publisher":{"@id":"https:\/\/www.franchise.biz\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franchise.biz\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.franchise.biz\/de\/#organization","name":"FranchiseBiz","url":"https:\/\/www.franchise.biz\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.franchise.biz\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2021\/05\/logo.png","contentUrl":"https:\/\/www.franchise.biz\/wp-content\/uploads\/2021\/05\/logo.png","width":1000,"height":1000,"caption":"FranchiseBiz"},"image":{"@id":"https:\/\/www.franchise.biz\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/FBizOfficial","https:\/\/www.linkedin.com\/company\/franchisebiz\/"]},{"@type":"Person","@id":"https:\/\/www.franchise.biz\/de\/#\/schema\/person\/7af1a5b49c44251935552df31d3f39b1","name":"Laurent Perry-Spencer","description":"Founder &amp; CEO at FranchiseBiz","url":"https:\/\/www.franchise.biz\/de\/author\/lape_franchisebiz\/"}]}},"_links":{"self":[{"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/posts\/10540"}],"collection":[{"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/comments?post=10540"}],"version-history":[{"count":2,"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/posts\/10540\/revisions"}],"predecessor-version":[{"id":10547,"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/posts\/10540\/revisions\/10547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/media\/10541"}],"wp:attachment":[{"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/media?parent=10540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/categories?post=10540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franchise.biz\/de\/wp-json\/wp\/v2\/tags?post=10540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}