{"id":10548,"date":"2025-06-15T18:04:23","date_gmt":"2025-06-15T16:04:23","guid":{"rendered":"https:\/\/www.franchise.biz\/non-classifiee\/boconcept-unveils-a-new-flagship-in-madrid\/"},"modified":"2025-11-19T18:15:19","modified_gmt":"2025-11-19T17:15:19","slug":"boconcept-inaugure-un-nouveau-flagship-a-madrid","status":"publish","type":"post","link":"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/","title":{"rendered":"BoConcept inaugure un nouveau flagship \u00e0 Madrid"},"content":{"rendered":"<p data-start=\"48\" data-end=\"348\"><a href=\"https:\/\/www.franchise.biz\/fr\/boconcept-franchise\/\">BoConcept<\/a> poursuit son d\u00e9veloppement international avec l\u2019ouverture d\u2019un tout nouveau flagship \u00e0 Madrid, au c\u0153ur du quartier embl\u00e9matique d\u00e9di\u00e9 au design et \u00e0 l\u2019architecture. Situ\u00e9 Calle Vel\u00e1zquez 75, cet espace de 350 m\u00b2 r\u00e9parti sur deux \u00e9tages constitue d\u00e9sormais l\u2019une des vitrines les plus prestigieuses de la marque au niveau mondial.<\/p>\n<p data-start=\"655\" data-end=\"826\">Cette ouverture s\u2019inscrit pleinement dans la strat\u00e9gie de mont\u00e9e en gamme du r\u00e9seau et renforce la pr\u00e9sence de BoConcept sur un march\u00e9 espagnol particuli\u00e8rement dynamique.<\/p>\n<p data-start=\"506\" data-end=\"558\">\n<p data-start=\"828\" data-end=\"887\"><strong data-start=\"831\" data-end=\"887\">Un \u00e9crin madril\u00e8ne qui incarne l\u2019art de vivre danois<\/strong><\/p>\n<p data-start=\"889\" data-end=\"1296\">Le flagship Vel\u00e1zquez illustre parfaitement le style BoConcept : une harmonie subtile entre design danois, mobilier iconique, \u0153uvres d\u2019art s\u00e9lectionn\u00e9es avec soin et sc\u00e9nographies raffin\u00e9es.<br data-start=\"1079\" data-end=\"1082\" \/>L&rsquo;ensemble offre une immersion compl\u00e8te dans l\u2019univers de la marque, o\u00f9 chaque pi\u00e8ce est pens\u00e9e comme une source d\u2019inspiration pour les clients, les architectes d\u2019int\u00e9rieur et les passionn\u00e9s de design contemporain.<\/p>\n<p data-start=\"1298\" data-end=\"1646\">Madrid, et en particulier le quartier de Salamanca, constitue une localisation id\u00e9ale pour accueillir ce nouvel espace. L\u2019environnement est marqu\u00e9 par une forte affluence internationale, un pouvoir d\u2019achat \u00e9lev\u00e9 et un int\u00e9r\u00eat affirm\u00e9 pour le design haut de gamme \u2014 trois \u00e9l\u00e9ments qui soutiennent parfaitement le positionnement premium de BoConcept.<\/p>\n<p data-start=\"1648\" data-end=\"1713\"><strong data-start=\"1651\" data-end=\"1713\">Un d\u00e9veloppement soutenu par un mod\u00e8le de franchise solide<\/strong><\/p>\n<p data-start=\"1715\" data-end=\"2021\">Cette nouvelle ouverture illustre la robustesse du mod\u00e8le de franchise BoConcept, aujourd\u2019hui d\u00e9ploy\u00e9 dans plus de 65 pays.<br data-start=\"1838\" data-end=\"1841\" \/>Le magasin Vel\u00e1zquez t\u00e9moigne de la capacit\u00e9 du r\u00e9seau \u00e0 s\u2019implanter dans des capitales europ\u00e9ennes strat\u00e9giques tout en respectant l\u2019ADN de la marque et ses standards d\u2019ex\u00e9cution.<\/p>\n<p data-start=\"2023\" data-end=\"2375\">Chez <strong><span data-contrast=\"none\"><span class=\"EOP SCXW248353073 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><span class=\"TextRun SCXW246784303 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW246784303 BCX0\"><span class=\"TextRun BCX0 SCXW152086488\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW152086488\"><span style=\"color: #002a3c;\">FRANCHISE<\/span><span style=\"color: #e54326;\">BIZ<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong>, nous sommes fiers d\u2019accompagner une enseigne aussi inspirante dans sa strat\u00e9gie de d\u00e9veloppement sur le march\u00e9 europ\u00e9en. La r\u00e9ussite de ce projet montre une nouvelle fois la force du partenariat entre BoConcept et ses franchis\u00e9s, capables d\u2019op\u00e9rer des magasins d\u2019envergure tout en offrant une exp\u00e9rience client hautement qualitative.<\/p>\n<p data-start=\"1240\" data-end=\"1296\">.<\/p>\n<p data-start=\"2377\" data-end=\"2408\"><strong data-start=\"2380\" data-end=\"2408\">Envie d\u2019en savoir plus ?<\/strong><\/p>\n<p data-start=\"2410\" data-end=\"2622\">BoConcept poursuit activement son d\u00e9veloppement dans plusieurs pays d\u2019Europe. Pour \u00e9changer sur les ambitions de la marque ou d\u00e9couvrir les opportunit\u00e9s de franchise disponibles, n\u2019h\u00e9sitez pas \u00e0 <a href=\"https:\/\/www.franchise.biz\/fr\/prendre-rendez-vous\/\">nous contacter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BoConcept poursuit son d\u00e9veloppement international avec l\u2019ouverture d\u2019un tout nouveau flagship \u00e0 Madrid, au c\u0153ur du quartier embl\u00e9matique d\u00e9di\u00e9 au design et \u00e0 l\u2019architecture. Situ\u00e9 Calle Vel\u00e1zquez 75, cet espace de 350 m\u00b2 r\u00e9parti sur deux \u00e9tages constitue d\u00e9sormais l\u2019une des vitrines les plus prestigieuses de la marque au niveau mondial. Cette ouverture s\u2019inscrit pleinement&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-10548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-58","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BoConcept inaugure un nouveau flagship \u00e0 Madrid - FranchiseBiz<\/title>\n<meta name=\"description\" content=\"BoConcept ouvre un nouveau flagship \u00e0 Madrid, renfor\u00e7ant son expansion europ\u00e9enne avec un espace premium d\u00e9di\u00e9 au design danois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BoConcept inaugure un nouveau flagship \u00e0 Madrid\" \/>\n<meta property=\"og:description\" content=\"BoConcept ouvre un nouveau flagship \u00e0 Madrid, renfor\u00e7ant son expansion europ\u00e9enne avec un espace premium d\u00e9di\u00e9 au design danois.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"FranchiseBiz\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-15T16:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T17:15:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1830\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laurent Perry-Spencer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BoConcept inaugure un nouveau flagship \u00e0 Madrid\" \/>\n<meta name=\"twitter:description\" content=\"BoConcept ouvre un nouveau flagship \u00e0 Madrid, renfor\u00e7ant son expansion europ\u00e9enne avec un espace premium d\u00e9di\u00e9 au design danois.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\" \/>\n<meta name=\"twitter:creator\" content=\"@FBizOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@FBizOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurent Perry-Spencer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/\"},\"author\":{\"name\":\"Laurent Perry-Spencer\",\"@id\":\"https:\/\/www.franchise.biz\/fr\/#\/schema\/person\/7af1a5b49c44251935552df31d3f39b1\"},\"headline\":\"BoConcept inaugure un nouveau flagship \u00e0 Madrid\",\"datePublished\":\"2025-06-15T16:04:23+00:00\",\"dateModified\":\"2025-11-19T17:15:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/\"},\"wordCount\":397,\"publisher\":{\"@id\":\"https:\/\/www.franchise.biz\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.franchise.biz\/wp-content\/uploads\/2025\/11\/Madrid-Velazquez.png\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/\",\"url\":\"https:\/\/www.franchise.biz\/fr\/actualites\/boconcept-inaugure-un-nouveau-flagship-a-madrid\/\",\"name\":\"BoConcept inaugure un nouveau flagship \u00e0 Madrid - 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