2021 off to a flying start for award-winners BoConcept
With consumers stuck at home for much of 2020, it’s well documented that there has been significant uplift in spending on gardens, interiors, home furnishings and other domestic improvements. Riding this wave of consumer spending, award-winning Danish furniture and interiors brand BoConcept have seen impressive growth in 2021. Adapting to the pandemic involved a strategic shift from their business roots in bricks and mortar retail to find new digital solutions for customers who…