{"id":10062,"date":"2024-12-02T16:35:29","date_gmt":"2024-12-02T15:35:29","guid":{"rendered":"https:\/\/www.franchise.biz\/?p=10062"},"modified":"2025-01-06T15:45:13","modified_gmt":"2025-01-06T14:45:13","slug":"hinrich-cordts-joins-franchisebiz-a-strategic-vision-for-the-dach-region","status":"publish","type":"post","link":"https:\/\/www.franchise.biz\/it\/attualita\/hinrich-cordts-joins-franchisebiz-a-strategic-vision-for-the-dach-region\/","title":{"rendered":"Hinrich Cordts Joins FranchiseBiz: A Strategic Vision for the DACH Region"},"content":{"rendered":"

We\u2019re excited to welcome Hinrich Cordts<\/a> to the FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span> team! With over 20 years of experience in franchising and a deep understanding of the DACH region, Hinrich brings invaluable expertise to our mission of connecting brands with the right franchisees.<\/p>\n

 <\/p>\n

Can you tell us a little about yourself, your career history, and how you came to be involved with FRANCHISE<\/span>BIZ<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span>?<\/strong><\/em><\/p>\n

Hello and thank you, I\u2019m excited to join the team!<\/p>\n

My journey started with Alex and Laurent (The founders of FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span>) when we first worked together at BoConcept. We helped open numerous stores and learned a great deal about franchising.\u00a0 We called ourselves the \u2018The Three Musketeers\u2019 and gained a lot of valuable experience that we can now offer to partners and prospective franchisees.\u00a0 We learned to see things coming and that experience inspired the foundation of a strategic approach that goes far beyond just having a \u2018little black book\u2019 of contacts and a telephone, like people used to rely on.<\/p>\n

For over 20 years I\u2019ve focused on strategic franchise development and I\u2019m excited to reunite with my old colleagues and to be working with such high calibre people again.<\/p>\n

Laurent and Alex have got tremendous expertise\u2014Laurent specializes in strategy and methodology, while Alex has global experience opening stores everywhere from Europe to Singapore and Dubai. They really know the whole world and their knowledge of distribution development is unmatched.<\/p>\n

 <\/p>\n

What attracted you to working with FRANCHISE<\/span>BIZ<\/span><\/span><\/span><\/span><\/span><\/span><\/span>, and what differentiates it from other franchise consulting brands?<\/strong><\/em><\/p>\n

FRANCHISE<\/span>BIZ<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong>\u00a0has two clear USPs that stood out to me.<\/p>\n

First and foremost, the people. The business boasts an extraordinary level of experience and competence. The franchise world is becoming increasingly global and while big brands often try to expand internationally, sometimes they win, sometimes they don\u2019t.\u00a0 It can be a little \u2018hit and miss\u2019 and often they never figure out what the secret to success is.<\/p>\n

The strength of the FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0team is its ability to build the right distribution networks from the outset. They know how to bring international brands into local markets efficiently, without needing expensive, on-the-ground offices in those locations.<\/p>\n

Secondly, the FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0approach to franchisee recruitment is the best I\u2019ve seen.<\/p>\n

The world has changed and traditional passive recruitment methods are completely outdated. FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span> takes a proactive, targeted approach to precisely identify and attract the right candidates. It\u2019s a modern and highly effective method, that gives us a strong edge.\u00a0 The best people expect to be approached and attracted in a proactive way and that\u2019s something FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0is really good at.<\/p>\n

Finally, the network and relationships we\u2019ve collectively cultivated are invaluable. While the industry is competitive it\u2019s also a small world and we know how to connect with the right people.<\/p>\n

 <\/p>\n

Your new role focuses on franchise development in the DACH region. What challenges exist in this region?<\/strong><\/em><\/p>\n

In Germany, the challenge lies in helping franchisors expand beyond borders. I\u2019ve developed an in-depth understanding of the DACH region, where retail markets are highly nuanced. For example, Germany presents unique economic and cultural differences between east and west and between regions. Big brand retailers like Walmart and Carrefour have struggled here because they couldn\u2019t adapt to these specifics and put down roots.<\/p>\n

In this market, earning customers’ trust is critical. Germans are highly price-conscious but once trust is established, they are loyal and willing to spend.\u00a0 The food sector is dominated by discounters, unlike France for example, where premium food experiences are more appreciated, German consumers love a good deal!\u00a0 Navigating this landscape requires a blend of strategy, local knowledge, and a deep understanding of consumer behaviour.<\/p>\n

\u00a0<\/strong><\/p>\n

What excites you most about opportunities in this part of Europe?<\/strong><\/em><\/p>\n

The pandemic dramatically reshaped the retail landscape. Many traditional retailers closed, leaving manufacturers with limited distribution channels. The brands need a retailer in each location, but the\u00a0 pool of traditional retailers is still aging and shrinking.<\/p>\n

This creates a huge opportunity for franchising, as brands look for partners to fill those gaps.\u00a0 With FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span>\u2019s expertise, we\u2019re uniquely positioned to identify these partners and help brands thrive in a challenging market.\u00a0 The brands can\u2019t always find the right people, but we know the right people are out there and we can help to find them.<\/p>\n

 <\/p>\n

How is the franchising industry performing in the region right now? What are its main challenges and opportunities?<\/strong><\/em><\/p>\n

There\u2019s lots of potential in the region, but challenges include language barriers, high taxation and a cautious financial environment.\u00a0 Germans tend to rent rather than own homes and they prioritize spending on travel and cars.\u00a0 That said, Germans love good craftsmanship, urban life and well-designed products so the market is definitely open and there\u2019s lots of opportunity here to reach new customers.<\/p>\n

Starting a business in Germany is complex. Financing can be challenging, as banks are very conservative.\u00a0 However, the government offers generous subsidies and funding, which can be a game-changer.\u00a0 Some of these subsidies don\u2019t need to be repaid, making it easier for franchisees to secure funding with the right guidance.<\/p>\n

\u00a0<\/strong><\/p>\n

What advice would you offer someone considering becoming a franchisee in the DACH region?<\/strong><\/em><\/p>\n

My advice would be to work with a team of experienced consultants like FRANCHISE<\/span>BIZ <\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span>!<\/p>\n

It\u2019s important to understand the market you are entering and the available support systems in that area.\u00a0 We have knowledge in both, which is a great place to start if you\u2019re an entrepreneur looking to start a franchise. We can help you understand financing options and specific local knowledge (for example German government subsidies) and we always provide honest and credible information on the franchise you are exploring.<\/p>\n

It is in our interests to help you and when you work with us, we are consultants working on your behalf.\u00a0 In Germany the government even pays for consultants like us, because for a founder who is doing things himself, it\u2019s 50% likely they\u2019ll fail in the first 3 years.\u00a0 But with a consultant by their side, it\u2019s 90% likely they\u2019ll succeed within the first 3 years.\u00a0 Why? Because the consultant keeps them away from making mistakes.<\/p>\n

We don\u2019t even present a candidate to the system if we don\u2019t believe they will succeed.\u00a0 By doing that we protect both the franchisee and the franchisor. We are better to talk to than going direct to talk to the brand, because we have a vested interest in matching the right person with the right brand, so we will be honest and won\u2019t waste your time if we don\u2019t feel you are the right fit.<\/p>\n

 <\/p>\n

What qualities do you particularly value in franchisees and what type of candidates are you searching for?<\/strong><\/em><\/p>\n

The most successful franchisees are those that have personality, pride in their business and they\u2019re only delighted when their customers are delighted.\u00a0 It\u2019s the way you deal with and interact with your customers that is important and for me the single most important trait required to be a successful entrepreneur is helpfulness. If a shopkeeper is genuinely delighted to help serve their customers and create a special, positive experience, they\u2019re likely to succeed. It\u2019s ultimately about putting customer satisfaction before profit.<\/p>\n

 <\/p>\n

What should readers do if they\u2019d like to explore franchise opportunities with FRANCHISE<\/span>BIZ<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/span><\/span>?<\/strong><\/em><\/p>\n

We encourage anyone interested to reach out to us directly. Whether you\u2019re a brand looking to expand or a potential franchisee seeking guidance, we have the expertise to help you succeed.<\/p>\n

 <\/p>\n

Thanks, Hinrich! It was great to discuss with you and hear about your story!<\/strong><\/em><\/p>\n

If you’re an entrepreneur or a franchise brand aiming to develop in the DACH markets, please get in touch with Hinrich<\/a> for a chat today!<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re excited to welcome Hinrich Cordts to the FRANCHISEBIZ team! With over 20 years of experience in franchising and a deep understanding of the DACH region, Hinrich brings invaluable expertise to our mission of connecting brands with the right franchisees.   Can you tell us a little about yourself, your career history, and how you…<\/p>\n","protected":false},"author":3,"featured_media":10057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-10062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attualita","category-77","description-off"],"yoast_head":"\nHinrich Cordts Joins FranchiseBiz: A Strategic Vision for the DACH Region<\/title>\n<meta name=\"description\" content=\"Meet Hinrich Cordts, FranchiseBiz's expert for the DACH region. 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