{"id":3696,"date":"2021-05-28T14:34:21","date_gmt":"2021-05-28T12:34:21","guid":{"rendered":"https:\/\/www.franchise.biz\/news\/lannee-2021-demarre-sur-les-chapeaux-de-roues-pour-boconcept-2\/"},"modified":"2021-10-18T11:29:33","modified_gmt":"2021-10-18T09:29:33","slug":"2021-off-to-a-flying-start-for-award-winners-boconcept","status":"publish","type":"post","link":"https:\/\/www.franchise.biz\/it\/news\/2021-off-to-a-flying-start-for-award-winners-boconcept\/","title":{"rendered":"2021 off to a flying start for award-winners BoConcept"},"content":{"rendered":"

With consumers stuck at home for much of 2020,\u00a0<\/span>it\u2019s well documented that\u00a0<\/span>there has been significant\u00a0<\/span>uplift in\u00a0<\/span>spending on<\/span>\u00a0gardens,<\/span>\u00a0interiors, home furnishings and other\u00a0<\/span>domestic\u00a0<\/span>improvements. <\/span><\/span>Riding this wave of consumer spending,\u00a0<\/span>a<\/span><\/span>ward-winning Danish furniture and interiors brand BoConcept\u00a0<\/a><\/span><\/span>have seen impressive growth\u00a0<\/span>in 2021.<\/span>\u00a0\u00a0<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

Adapting to the pandemic involved\u00a0<\/span>a\u00a0<\/span>s<\/span>trategic<\/span>\u00a0shift from their\u00a0<\/span>business roots i<\/span>n bricks and mortar\u00a0<\/span>retail<\/span>\u00a0to find new digital<\/span>\u00a0<\/span>solutions for customers who couldn\u2019t visit stores in person. O<\/span>pening virtual online stores\u00a0<\/span>ha<\/span>s\u00a0<\/span>been enthusiastically received by customers at home<\/span>,<\/span>\u00a0<\/span>remotely\u00a0<\/span>accessing\u00a0<\/span>BoConcept\u2019s excellent\u00a0<\/span>interior\u00a0<\/span>design advice\u00a0<\/span>service.<\/span>\u00a0<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

H<\/span>ome office<\/span>\u00a0furniture<\/span>\u00a0<\/span>u<\/span>nsurprisingly boomed in\u00a0<\/span>popular<\/span>ity<\/span>\u00a0during lockdown<\/span>,\u00a0<\/span>helping their sales\u00a0<\/span>performance reach new heights<\/span>. So much so that <\/span>their new CEO Mikael\u00a0<\/span>Kruse Jensen<\/span>\u00a0recently declared November 2020 the best month in BoConcept\u2019s history.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

Alongside the digital adaptations so many brands had to make in 2020, their bricks and mortar offer has shown no signs of slowing down.\u00a0 Within the first three months of 2021, the brand celebrated 20 new store openings across global markets, benefitting from longstanding brand equity, coupled with a surge in demand.<\/span><\/span>\u00a0<\/span><\/p>\n

Since grow<\/span>ing\u00a0<\/span>from their Danish roots<\/span>\u00a0in manufacturing<\/span>, t<\/span>he brand\u00a0<\/span>has<\/span>\u00a0become\u00a0<\/span>the most global in their sector with more than 320 stores in 65 markets<\/span>. While t<\/span>he\u00a0<\/span>brand\u00a0<\/span>name is\u00a0<\/span>famous<\/span>,<\/span>\u00a0it\u2019s less well known that\u00a0<\/span>over 90%\u00a0<\/span>of the<\/span>ir<\/span>\u00a0stores are<\/span>\u00a0franchised<\/span>\u00a0and they are\u00a0<\/span>as\u00a0<\/span>respected\u00a0<\/span>within\u00a0<\/span>the franchise industry<\/span>\u00a0as by\u00a0<\/span>their\u00a0<\/span>discerning consumers.\u00a0<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

It<\/span>\u00a0has been\u00a0<\/span>just two years since the i<\/span>ndustry\u00a0<\/span>recognised<\/span> BoConcept<\/a><\/span><\/span><\/span>\u00a0at the annual Global Franchise Awards,\u00a0<\/span>naming\u00a0<\/span>them<\/span> \u2018Best Lifestyle Franchise of 2019\u2019. <\/span>Judged by a panel of industry leaders, the awards celebrate excellence in international franchising and\u00a0<\/span>recognise<\/span> brands that have achieved notable success, while advancing the global cause.\u00a0<\/span><\/span>Judging criteria included overseas ambition, strong franchisee support and marketing campaigns. Above all, the judges looked for brands that had, in their opinion, raised the bar of international franchising.<\/span>\u00a0<\/span><\/p>\n

Since that win, BoConcept<\/a><\/span><\/span>\u00a0have been going through a successful period of growth based on strong performance and are now looking to further develop their business,\u00a0<\/span>seeking\u00a0multi-unit\u00a0franchise partners\u00a0in\u00a0key European\u00a0markets\u00a0who can\u00a0share in their\u00a0ongoing success story.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

The<\/span> FRANCHISE<\/span>BIZ<\/span><\/strong><\/span><\/span><\/span> team are\u00a0<\/span>thrilled to be representing BoConcept<\/a><\/span><\/span><\/span> <\/span>a<\/span>nd our door is always open for a conversation with prospective franchise partners, with op<\/span><\/span>portunities\u00a0<\/span>now\u00a0<\/span>available in\u00a0<\/span>F<\/span><\/span>rance<\/span>,\u00a0<\/span>Germany<\/span>,\u00a0<\/span>Switzerland<\/span>, Italy and The N<\/span>etherlands<\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

 <\/p>\n

Find out more about BoConcept franchise opportunities<\/span><\/span> here<\/a>.\u00a0<\/span><\/p>\n

Interested c<\/span>andidates can request more details by applying here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

With consumers stuck at home for much of 2020,\u00a0it\u2019s well documented that\u00a0there has been significant\u00a0uplift in\u00a0spending on\u00a0gardens,\u00a0interiors, home furnishings and other\u00a0domestic\u00a0improvements. Riding this wave of consumer spending,\u00a0award-winning Danish furniture and interiors brand BoConcept\u00a0have seen impressive growth\u00a0in 2021.\u00a0\u00a0\u00a0\u00a0 Adapting to the pandemic involved\u00a0a\u00a0strategic\u00a0shift from their\u00a0business roots in bricks and mortar\u00a0retail\u00a0to find new digital\u00a0solutions for customers who…<\/p>\n","protected":false},"author":3,"featured_media":2405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-12","description-off"],"yoast_head":"\n2021 off to a flying start for award-winners BoConcept<\/title>\n<meta name=\"description\" content=\"With consumers stuck at home for much of 2020, it\u2019s well documented that there has been significant uplift in 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