Robert Mitchell began his formal education by obtaining a Bachelor of Arts in Political Science from the University of Tennessee. More recently (2018), he graduated with Honors with an Executive MBA from the University of Tennessee. He has also maintained the Certified Franchise Executive (CFE) designation from the International Franchise Association for over 15 yrs. Robert Mitchell began his professional franchising career in 2002 and has spent the last 19 years leading the expansion of National and International brands of varying industries and sizes. From B2B service, B2C service, Premium Retail, Food & Beverage, and professional services, Robert has been a major stakeholder in the development, strategy, and market entry for many emerging concepts and international brands seeking penetration into the North American market.
Robert specializes in assisting franchisors with acquiring new franchisees, analyzing and evaluating viable Real Estate options, identifying key corporate flagship locations, and facilitating the creation of the required Franchise Agreements and Franchise Disclosure Documents.