Fitness Park has reached a new milestone in its growth trajectory. By the end of 2025, the French fitness brand surpassed 400 clubs across four countries: France, Spain, Morocco, and Portugal. This achievement highlights the strength of its franchise model and its ability to scale beyond its domestic market.
Strong growth driven by a structured franchise model
Founded in 2009 within Fitness Park Group, the brand has established itself as a key player in the affordable premium fitness segment. After surpassing 300 clubs in 2024, the network maintained strong momentum with 80 new openings in 2025. The 400th club opened in the Barcelona region, underlining the growing importance of international markets in the group’s strategy.
This expansion is built on a clear value proposition: delivering a premium fitness experience at an accessible price point, supported by a concept that is both scalable and adaptable to local market conditions.
A network that appeals to investors
Fitness Park now represents 1.4 million members, nearly 350,000 sqm of facilities, and more than €400 million in total revenue. According to the brand, a franchised club generates around €1 million in annual turnover on average.
The network is particularly attractive to structured operators. More than half of the clubs are run by multi-unit franchisees, reflecting a portfolio-based development approach rather than single-unit ownership. The concept targets catchment areas starting from 50,000 inhabitants and offers flexible location formats, including city centers, retail parks, and shopping malls.
This positioning makes it clear that Fitness Park is primarily aimed at entrepreneurs capable of developing and managing multi-site operations over the long term.
A controlled and scalable international expansion strategy
International growth has become a key strategic pillar. After successfully entering Spain through a master franchise agreement, Fitness Park expanded into Morocco and later into Portugal, where its first club opened in 2025.
In 2025 alone, the brand opened 35 clubs in Spain, 2 in Morocco, and 1 in Portugal. This steady rollout demonstrates the concept’s ability to scale internationally while relying on strong local partners to ensure operational execution.
Financial resources to support further growth
Fitness Park’s expansion is backed by solid financial partners. In 2025, the group secured a €280 million financing deal with Carlyle, through its Global Credit platform. This funding is intended to accelerate network expansion, support potential acquisitions, and enhance the customer offering.
This financial structure provides the brand with the resources needed to scale rapidly while maintaining consistency and operational quality.
2026: Italy and Belgium set for launch
Looking ahead, Fitness Park plans to open approximately 80 new clubs in 2026. Beyond strengthening its existing markets, the group is entering a new phase of European expansion.
In this context, Italy and Belgium have already been secured under master franchise agreements. The first openings in these two markets are expected in 2026, driven by local partners responsible for rolling out the concept.
This strategy allows Fitness Park to accelerate its international footprint while leveraging local expertise to adapt to each market. It reflects a proven approach combining speed of execution with operational consistency.
With this roadmap, Fitness Park reinforces its ambition to become a leading global player in the accessible premium fitness segment, combining strong unit economics with a scalable multi-unit model.
An opportunity for master franchise investors
Fitness Park’s trajectory highlights the attractiveness of a model designed for operators capable of developing a structured presence across a territory. As master franchising becomes a key lever for international expansion, opportunities are primarily geared toward investors and partners with the capacity to scale.
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FAQ
How many clubs does Fitness Park operate?
As of the end of 2025, Fitness Park operates 400 clubs across four countries: France, Spain, Morocco, and Portugal.
Which countries are targeted for expansion in 2026?
In addition to its existing markets, Fitness Park is planning its first openings in Italy and Belgium, both already secured under master franchise agreements.
What type of partners is Fitness Park looking for?
The brand primarily targets investors, experienced operators, and entrepreneurs capable of developing multiple units within a given territory.
Why is Fitness Park attractive to investors?
The network combines strong brand positioning, recurring subscription revenue, a proven multi-unit model, and a successful international expansion track record.
Founder & CEO at FranchiseBiz