Hinrich started his career as a junior management trainee in retailing (Handelsfachwirt) and gained hands on experience as a store manager and regional sales manager in major German retail companies. He has graduated from Munich University of Applied Science with a diploma in business administration and marketing (Dipl. Betrw. FH).

During the more than 30 years of his career he worked in senior management positions with international lifestyle brands like Bang & Olufsen, BoConcept and Loewe.

Hinrich has seasoned experience in franchising as well as vertical and selective distribution systems. He worked in more than 30 countries where he developed the markets, found partners and opened stores.