FitnessPark Master Franchise

Master Franchise with Fitness Park

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CONCEPT

Self-service fitness at an affordable price

Fitness Park offers their members high quality self-service sports equipment from at an affordable price. At more than 1000 square metres, Fitness Park clubs are spacious and provide the best equipment for cardio training, and weight stack machines for less than 1€ per day. Monthly packages start at an introductory price of 19,95€ then go up only 29,95 € per month. Open to customers from 6 am to 11 pm non-stop, 7 days a week.

Fitness Park clubs offer an inspiring space in which to challenge yourself, build muscle, strength and fitness. Customers come to Fitness Park to exercise alongside like-minded members who like to push themselves to find their physical limits in a dynamic, motivating environment.

PRODUCTS

Top of the range equipment

Fitness Park clubs have dedicated training spaces to enjoy a range of options including cardio training, guided plate loaded and weight stack machines, group classes like virtual and coaching sessions and also :

– Fight Park: a space exclusively dedicated to fighting activities. Members enjoy group classes coached by expert with something for newcomers, amateurs or professionals who want to push their physical limits !;

– Burning Park: a studio dedicated to high intensity interval training which mixes cardio muscular strengthening to burn the maximum amount of calories;

– Cycle Park: A new experience for fans of indoor cycling in a motivating and entertaining ambiance;

The tailor-made rhythm of the music and special lighting effects allow for an immersive and unique high intensity training experience.

GYM CLUBS

Optimised spaces for everyone

Fitness Park’s innovative gym club concept is based on :

– A high density of quality equipment (11 machines per 100sqm provided by brands like TechnoGym, Incept and Reaxing.);

– Large premium premises (from 800-2,500sqm), which are regulary renovated & refurbished;

– Easy access to all products including boxing, fight parks, burning parks, cross and personal training.

Fitness Park gym clubs also offer value-added options such as gym shops, body measurement, energy drinks etc.

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About

Founded

1985 with Groupe Moving (France)

Franchising since

1988 (35 years)

CEO

Philippe Herbette

Digital

www.fitnesspark.fr

www.fitnesspark.es

www.fitnesspark.ma

Candidate Profile

Desired skills and background :

Existing master franchise owner or entrepreneur with a master franchise mindset;
Ability to develop an organisation to open their own clubs and to support a high number of gym clubs and franchisees within the market;
Sales and business management skills, including a proven track record of business development;
Skills in identifying growth opportunities and the strategic planning required to make the expansion plan successful;
Real leader with a willingness to delegate and motivate others;
Retail experience within the fitness industry would be a plus

Expansion Plan - Location

Fitness Park aims to expand within new markets to significantly increase their network of gym clubs :

Mainly in Portugal, Belgium, Netherlands, Luxembourg and Italy.

Type of location, area sought and store size required

High streets, retail parks and district locations
Unique places with various retailers, with at least 60,000 inhabitants living within the catchment area
Gross retail space of around 1000sqm – 3500sqm for a Fitness Park gym club

Financial requirements

Initial investment*

€1,500,000 – €3,000,000+

Net-worth required**

N/A

Cash required**

€1,000,000

*evaluate to start operating the master franchise within a market. The initial investment includes here the initial master franchise fee, start-up expenses such as real estate and leasehold improvement for the first club, equipment, supplies, working capital etc.

**this is the minimum liquid cash you must have available in order to be qualified as a potential Fitness Park master franchise partner.

Franchise Model

Master Franchise Agreement
10 years
Expansion Plan
Minimum yearly turnover required
Exclusivity territory grants to the master franchise partner

Benefits highlighted by the Franchisor

Dynamic brand with a good reputation and demand within their current markets
Large community of members in France & Spain
Focused on targeting “millenials” customers
High quality fitness clubs at affordable prices
Very large spaces to offer the best fitness experience
Latest innovations for all Fitness Park gym clubs
Strong business concept with a high EBITDA
Quick return on your initial investment per club

Franchisor Support

Ongoing Support

Meetings / Conventions
Online Support
Security Procedures
Proprietary Software

Marketing Support

Ad Templates
Website development
Social Media
Loyalty program / App

Training

Initial Training
Ongoing Training

Brand Video & Interview

Disclaimer

The information on this page is not intended as an endorsement or recommendation of any particular franchise by FranchiseBiz. Our franchise landing pages are solely information and contact tools. The elements disclosed here may vary significantely depending on the project you are targeting. FranchiseBiz stresses that you should always conduct your own independent investigation before investing in a franchise. That should include, but not only, reviewing the franchisor’s legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.