BoConcept continues its international expansion with the opening of a brand-new flagship store in Madrid, located in the iconic district devoted to design and architecture. Situated at Calle Velázquez 75, this 350 m², two-floor space now stands among the brand’s most prestigious showcases worldwide.
This opening is fully aligned with BoConcept’s premium positioning strategy and further strengthens its presence in a particularly dynamic Spanish market.
A Madrid Showcase that Embodies Danish Lifestyle
The Velázquez flagship perfectly captures the essence of BoConcept: a subtle harmony of Danish design, iconic furniture pieces, carefully curated artworks, and refined interior staging.
The result is a fully immersive brand experience, where every area is crafted as a source of inspiration for customers, interior designers, and contemporary design enthusiasts.
Madrid — and the Salamanca district in particular — is an ideal location for this new store. The area attracts a significant international clientele, benefits from strong purchasing power, and shows a marked appreciation for high-end design — three factors that perfectly support BoConcept’s premium positioning.
A Growth Strategy Backed by a Strong Franchise Model
This new opening highlights the robustness of BoConcept’s franchise model, now operating in more than 65 countries.
The Velázquez store reflects the network’s ability to establish itself in strategic European capitals while preserving the brand’s DNA and execution standards.
At FRANCHISEBIZ, we are proud to support such an inspiring brand in its European development strategy. This successful launch once again demonstrates the strength of the partnership between BoConcept and its franchisees, who are able to operate large-scale stores while delivering a highly qualitative customer experience.
Want to learn more?
BoConcept is actively expanding across multiple European markets.
If you would like to discuss the brand’s growth ambitions or explore available franchise opportunities, feel free to contact us.
Founder & CEO at FranchiseBiz