CONCEPT

A unique and attractive retail franchise model

BoConcept has grown its global presence as a retail lifestyle brand through a unique strategic market positioning – premium quality and design at a fair price, defined in the market sweet spot as “affordable luxury”. Our business model and core competencies are applied throughout the value chain from design, branding, and marketing to production, logistics, sales, and customer service, allowing to optimize the overall sales performance in the stores.

BoConcept offers a strong toolbox, support, and training within all areas of business and retailing, which makes the setup and management of BoConcept stores straightforward. Therefore, most of our partners are Multi-Unit Franchisees owning several stores.

BoConcept has also developed a superior model for generating quick cash flow, ideal for our Franchise Partners, and their expansion plans.

PRODUCTS

Customization, functionality and coordinated design

BoConcept offers multi-functional furniture options for a “smart living”; fully coordinated design ensuring a consistent look throughout the home; and a highly customizable product collection, offering to the customers many available options to customize and design their furniture and accessories according to their personal tastes, needs and dreams.

These great customization possibilities create further design input from the customer, resulting in a positive, inclusive experience – a powerful selling tool for our Franchise Partners.

STORES

Optimized store concept

All BoConcept Brand Stores are usually situated at high traffic areas or in easy-to-reach central locations. To ensure the value of the BoConcept brand, our stores have a great store front, with strong visual effects that attract customers to the store, and the inside consists of multiple must-have areas to secure that the store communicates to the custumer in the most effective way.
BoConcept stores are fitted with an on-site workshop, where Franchise Partners can walk customers through all the different customization options, assisting them to better visualize their choices and encouraging them in their buying experience