After studying Business Administration at the University of Bath, Alex started his career as a trainee manager within the hotel industry before moving to the retail sector. In a retail career spanning 25 years, 15 of which have been internationally focused, Alex has held various positions including Business Development Director, Head of Global Franchise and Head of international while working for a number of respected global brands including BoConcept, French Connection, Debenhams, Whittard of Chelsea and The Peacock Group.
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During his career Alex has worked in over 40 international markets.